Company: Pivot Design
SIRVA Worldwide Relocation & Moving came to Pivot to give their brand an overhaul, and we did just that. Inspired by their iconic triangle mark and their desire to humanize the brand, we created a vibrant, fresh look that modernized the brand and emphasized their global footprint.
Using the new brand look, we created a website, various collateral materials, and brand guidelines.
I was involved in this project from beginning to end, as the chosen creative direction was an evolution of my original concept. My role included communicating with the client about additional projects and materials, assisting with the development of the brand guidelines, creating printed and digital brand assets (one pagers, PowerPoint templates, etc.), developing an image library, and assisting the web team in page layout.