Category: Professional
Company: Pivot Design

This was a proposed brand system for American Agricultural Insurance Company (AAIC). 

Inspired by expansion and growth, this concept emphasizes AAIC’s global reach and high level of innovative service. The abstract form nods to AAIC’s agricultural roots, while the dynamic and memorable execution feels fresh and allows the brand to stand out. A modern color palette paired with a geometric, sans-serif typeface makes this mark bold and trustworthy.

*This was a proposed brand system being shown for portfolio purposes only and is in no way affiliated with American Agricultural Insurance Company. 

Category: Professional
Company: Pivot Design

A leader in the cybersecurity industry, Axio applies risk management strategies to cyber security to solve the unsolvable.  In need of a brand as professional and innovative as they are, Axio called on Pivot Design to get the job done. 

The deliverables for this project included a logo, stationary system, website, brand guidelines, PowerPoint template, brochures, and various other collateral and assets. 

My role during this project was to help implement the approved brand across a variety of collateral, and aid the web team with image and layout needs. 

Category: Personal

This brand was created for a friend who builds quality, solid wood custom wine shelving. The sleek, geometric letterforms nod to the shapes created by the pieces, and highlight the fact that these shelves are particularly good for storing red wine.

Category: Personal

This resume and business card set was created for my husband. In need of a little personal branding after graduating from a web development program, I was inspired by his structured, European work style and cool, friendly personality. 

Category: Student Work

A project for a letterpress class, Opal & Hatcher is a fictional ostrich egg farm in New Mexico that sells high-quality, organic, free range ostrich eggs for cooking. They also offer ostrich egg cooking classes. This piece incorporates organic illustrations and bright colors to create an artsy, southwestern vibe. 

Category: Student Work

Stomping Grounds is a fictional company inspired by Minnesota lumberjack culture. The design incorporates vintage photographs, pieces of traditional lumberjack folk songs, and industry-specific wording.

Each type of roast, Black Duck, Chengwatana, and Nemadji are named after popular logging forests in Minnesota.

Awards
Featured on Behance's Packaging Design Served | Feb. 2014

Category: Student Work

This was a proposed solution for packaging and web design for Della Terra Pasta, and is not to be associated with the company.

The concept is based on the translation of the company name, “of the earth”. In nearly every culture, the mandala, a circular, geometric pattern made up of smaller shapes, is used in one form or another as a symbol of connection with the earth, universe, cosmos, etc. In relation, pasta is eaten all over the world in various forms. Creating mandalas from pasta shapes symbolizes how pasta connects us to each other, and the earth.  

Category: Student Work

This was a project created for a packaging design class requiring us to create a brand that carried across multiple pieces.

Small World Honey Emporium is a fictional company based in Oklahoma. They focus on building relationships in their community by using locally made packaging and maintaining eco-friendly practices. 

Awards
Gold ADDY Award winner, Regional Level
 

Category: Student Work

This was a project for a package design class that required us to create packaging for a set of 15 chocolate bars and a container, based off of a series of 15 questions.

The concept for this project is inspired by alternate realities and string theory—the idea that we could have a multitude of alternate selves existing in other dimensions. Each chocolate box poses a question, while a slip inside reveals an exciting answer from your alter ego.

Awards:
Silver ADDY Award Winner, Regional

Category: Student Work

This was a project created for package design class that required us to create a minimum of four drink containers and a carrier. 

The concept for this project was inspired by the culture of a fictional tribe of Hawaiian gnomes called the Pele Kamalis who roast coffee over underground lava flows. The carrier and the drink containers were all created by hand. 

Awards:
Silver ADDY Award Winner, Regional Level